How it works

Brand guidelines

How to write, show and link to carsoldfor: the name, logo files, colours, type, numbers and voice.

carsoldfor shows the price a car actually sold for, with the math shown. The tagline is What does that car really sell for? If you write about us, link to us or quote our numbers, this is how we'd like it done.

Download the brand guidelines (PDF, 9 pages)

Name

  • carsoldfor, lowercase, always, even at the start of a sentence.
  • carsoldfor.com when you mean the address.

One blue stroke that reads two ways: a fastback's roofline and a price line. The green dot at the end is the sale.

carsoldfor.com logo, for dark backgrounds
On dark, the default. SVG
carsoldfor.com logo, for white backgrounds
On white. SVG
carsoldfor mark
Mark alone: avatars and small spaces. SVG · PNG
  • Clear space: two dot-diameters on every side.
  • Smallest size: 20px tall for the full logo, 16px for the mark alone.
  • On white, use the light version. On a photo, keep the dark plate behind it.
  • Don't recolour, stretch or redraw it, and don't attach a tagline to it.

Colour

Dark first. Every colour has one job.

Blue#4F8EF7Brand, links, sold prices
Green#3ECF8EThe sale. Prices up.
Orange#FF8000Asking prices. Prices down.
Violet#9B6CF5Open-top versions on charts
Red#FF5C5CErrors only, always with a word
Base#0F1115Page background
Card#171A21Cards, inputs, footer
Text#E8EAF0Body text
Muted#8B93A7Labels, axes, notes

Type

  • Inter Tight 600–700 for titles and headline numbers. It is the logo's own face.
  • System sans (SF Pro, Segoe UI, Roboto) for everything else.
  • Tabular figures on every price, count and percentage, so columns line up.

Numbers

  • Every price says what it is, how many sales and over what window: $306,000 median of 57 sales, last 12 months.
  • Thousands separators: $306,000. Where space is tight: $306k, $1.86M.
  • Estimates carry a tilde in front and are called the SoldFor Estimate: ~$10,000.
  • Changes use a true minus: +24.1%, −8.4%. Ranges use an en dash: $178k–$950k.

Voice

  • Plain words, short sentences. Say the number, then what it means.
  • Name the trick: an ask is not a sale, and a buyer's premium is part of the price.
  • Prices fall as plainly as they rise: "down 8.4%", never "crash".
  • Never: best, #1, steal, must-see, investment-grade, exclamation marks, emoji or urgency.
Instead ofWrite
The 993 Turbo is a hot investment!993 Turbos sold for a median $306,000 over the last 12 months (57 sales).
Great deal, 35% below market!Listed 35% under its SoldFor Estimate (~$10,000, from 33 sales).

Example figures, as of October 2026.

Quoting our numbers

Quote the number with its count and window, and link to the page it came from. Prices here are what the market cleared, not an appraisal of any one car. Questions or press: hello@carsoldfor.com.